Coke, happiness or misery?

Amidst all of the bad publicity Coca-Cola are at it again, throwing millions of dollars into advertising. We are not surprised about Coca-Cola throwing money at advertising, after all they are trying to ensure that they are going to firstly preserve their market share and secondly grow it. It has been announced that 10 major advertising companies have been contacted to come up with ideas. Coca-Cola’s current campaign was launched with the name of “Open Happiness” with major media buys that included “American Idol,” the Super Bowl and Academy Awards in the U.S. It was eventually activated globally in over 200 markets and has won multiple awards including over 60 Cannes Lions, according to Coke. The effort was introduced during tough economic times and was meant to position Coke as a simple pleasure.

Click this link to watch BBC’s Jeremy Paxman interview the President of Coca-Cola Europe. 

What we are surprised about is the fact that in regulated markets where governments are regulating health destroying industries, that the food industry avoids scrutiny and regulation. After all, people eat everyday and companies like Coca-Cola are providing foods which only have a negative impact on health. The issue is that the processed foods are now the major part of the modern day diet, which in turn leads to a whole variety of chronic or lifestyle diseases. The very diseases that are exhausting government health budgets around the globe. Although there is a lack of regulation, the good news is that you personally can make changes that will eliminate the factory made foods. If you are a diabetic, when you make these changes, you will see some amazing results in your blood tests. HbA1c drops significantly, cholesterol often ceases to be an issue and even markers like triglyceride return to baseline.

The question we have for you this week, is why wouldn’t you make changes that will provide you with the best possible health outcomes?

If you have had enough of a lifestyle which ensures that your health is compromised then don’t miss our next conference call / on-line Diabetic Health Clinic Lifestyle Program. The program starts on the 22nd of April and you can register for free.

Follow this link to register, places are limited so don’t miss out.