Calls are growing for high sugar drinks to be taxed in the same way as cigarettes to curb rising obesity. Does the drinks industry’s resistance echo that of the tobacco industry denial in the 1960s? Jeremy Paxman spoke to James Quincey, president of Coca Cola Europe.
Watch how the junk food industry tries to dismiss the issues which are creating the worldwide obesity and diabetes epidemics.
Unfortunately James Quincey fails to acknowledge the latest research data that a calorie is not a calorie. Sugar consumed in the form whole foods is necessary and safe, processed sugar is not.
